From assisting in the initial product selection of lapdip swatches to the set build, art direction at the photoshoot to the full roll out of web assets… this is what a standard product launch looks like at Ecosa. Introducing ‘Desert Bloom’ our 2024 Spring - Summer Bamboo Limited Edition collection.
Addition of a category page was crucial as we expanded our range.
See below product images featured compared to lifestyle used for the campaign.
Photography by Jarryd Biffin
Art Direction by me
Behind the Scenes of me at our Footscray Studio.