A sale campaign photoshoot and digital design created to promote Black Friday / Cyber Monday - a four day weekend sale event. Typically known as an online shopping event in the US after Thanks Giving, this annual event has now become global for online retailers.
This campaign was rolled out across multiple digital platforms including Desktop and Mobile web assets, ENewsletters, Facebook and Instagram Ads, Instagram Story, a Blog feature post and Google Retargeting Ads. This event also took place at our Hunting for George Experience Store in the Highpoint Shopping Centre and called for Visual Merchandising.
Concept, Photo & Design Digital Campaign Visual Merchandising Hunting for George
A set of 13 Google Retargeting Banner Ads were also created in Adobe Animate as part of the roll out for this digital campaign. Google Adwords is Google's online advertising program which allows you to reach audiences that are interested in the products and services you offer on a pay-per-click basis.
